Creative Re-Defines “Podcast”
Apple iPod rival Creative isn’t so happy that the word “Podcast” is perceived to be a combination of “iPod” and “Broadcast.” So, it decided, in a “post”-emptive strike, to redifine the word to mean “Personal On Demand Broadcast.” OK. I must say, I do, personally, have a Creative Muvo and NOT an Apple iPod… but come on, guys! Let’s “take it on the chin”… OK?
“The change comes alongside the launch of ZENcast, the company’s beta application for downloading video blogs and podcasts. ‘Podcasts, short for Personal On Demand broadCast, are audio files you can download into any MP3 player or computer. These audio files are broadcasted over the Internet automatically to subscribers of specific podcast channels,’ Creative says.”