Roku Raises $45 Million from News Corporation, BSkyB and Others

From a Press Release I got today:

“Roku Inc. today (actually July 26, 2012) announced it has received $45 million in a new strategic investment. News Corporation, British Sky Broadcasting (BSkyB), prior Roku venture investors Menlo Ventures and Globespan Capital Partners as well as an unnamed strategic investor joined the round. The new relationships include both financial backing and business agreements that demonstrate the industry’s confidence in Roku as the leading distribution platform to bring streaming entertainment to mainstream consumers.

Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per­-view video as well as content packages.”