Digg and Microsoft?!

Digg started out as a neat idea… have people “vote up” (or, “Digg”) good stories and “digg down” bad stories so that you get interesting information that “floats up to the surface.” Pretty neat. But in recent days, more and more, it is being “hijacked” by groups (it seems to me) that have an agenda. For instance, it appears that Ron Paul groupies are “voting up” stories favorable to their guy. Also, the anti-conservative folks seem to “vote up” stories that appeal to the far left. But, whatever, if they can “organize” and vote the stories up, then one might say that that is how the site is “supposed” to work. Personally, I liked it better when the content was driven only by tech stories that folks thought were interesting… but that’s just me!

Now, a new chapter has begun. Digg, Inc. and Microsoft, Inc. have climbed into bed, and Microsoft will be providing the advertising content on Digg. Ouch. Come on, Kevin!

Microsoft Press Release on Digg

“Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience. As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives.”