8 Billion (with a “B”) Cost to Advertisers?

I have a DVR, in fact, I have two… one in the bedroom, one in the living room. I skip commercials. Commercials are stupid! BUT… am I costing advertisers money? Better question… do I care?

8 Billion (with a “B”) Cost to Advertisers?

They claim only 53% of DVR owners skip commercials… so, is that because they don’t know how to use them? Sheeesh! I skip, and I don’t care! (Sounds like a song, huh?) OK, maybe I should care… because all the media entertainment I am getting, I get because the advertisers pay my way. Will I still skip commercials… well, yeah! But, maybe I will feel the least bit guilty!